Buku Brands and Bullshit by Bernhard Schroeder
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Buku Brands and Bullshit by Bernhard Schroeder

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Brands and Bullshit by Bernhard Schroeder

Author:Bernhard Schroeder [Schroeder, Bernhard]

Language: eng

Format: epub

Published: 2017-10-30T04:00:00+00:00

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Brands and Bullshit by Bernhard Schroeder

Company mission and vision

Company culture and values

Customer experience & satisfaction goals

 

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Brands and Bullshit by Bernhard Schroeder

Author:Bernhard Schroeder [Schroeder, Bernhard] , Date: June 11, 2019

,Views: 61

Author:Bernhard Schroeder [Schroeder, Bernhard]

Language: eng

Format: epub

Published: 2017-10-30T04:00:00+00:00
Company mission and vision

Company culture and values

Customer experience & satisfaction goals

Sales process (intended)

Key products and or services

Market environment

Competitor landscape

Research and analysis

BRAND RAINBOW

BRAND INSIGHT: This is where you really set the values of the brand, determine the key differentiator (s) and look at your competitive advantage.

Core brand values

Brand attributes

Brand strengths and weaknesses

Opportunities and threats

Future casting (look forward five years)

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Brands and Bullshit by Bernhard Schroeder.epub

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